Marketing Manager

Join VMI, a premier company renowned for attracting top-tier talent, and embark on a fulfilling career journey. With a dynamic workforce, cutting-edge technology, and a culture rooted in passion and perseverance, VMI offers an unparalleled workplace experience.

At VMI Inc, we prioritize dedication, integrity, innovation, empowerment, and hard work. We foster an energetic atmosphere focused on both personal and professional growth, complemented by a comprehensive healthcare and benefits package designed to support our employees' well-being.

Why Choose VMI:

Impact: Your contributions make a difference and shape our success. Growth: Join us in our journey of expansion.

Diversity: Embrace a career where everyone is valued.

 Benefits: Your health and happiness matter to us.

Join us at VMI, where you'll collaborate with a dedicated team driven by excellence and innovation, propelling us to the forefront of the dredging industry. Your journey to success starts here with VMI!

• Manage personnel on a daily basis.
• Utilize VMI’s CRM (Customer Relations Management) software for marketing and sales.
• Provide insight for sales performance and reaching sales goals.
• Oversee that VMI’s CRM software is being utilized properly by all.
• Create content strategies for print and digital media.
• Oversee digital and print content for websites, emails, social media, blogs, articles, and print.
• Collaborate with sales, graphic design, and others to optimize company exposure and build brand consistency.
• Use social media to target and interact with clients to build and maintain working relationships.
• Responsible for coordinating trade shows and conventions ensuring all items needed are ship to and from the locations.
• Responsible for setting up travel and lodging for trade shows and convention attendance.
• Implement and optimize analytic tools to track advertising effectiveness.
• Collect and analyze search engine, web, and social media traffic reviewing data for trends and patterns.
• Make recommendations and changes for improvement.
• Forecast trends by reviewing advertising effectiveness and sales performance metrics.
• Oversee the company website for updates and search engine optimization (SEO).
• Identify and monitor potential customer preferences for new advertising campaign strategies.
• Maintain current knowledge of developments, trends, and best practices in marketing.
• Perform other duties as assigned.
Required Skills/Abilities:
• Excellent written and verbal communication skills.
• Extensive knowledge of marketing, conversion, and online customer acquisition.
• Excellent interpersonal skills with proven ability to collaborate with others.
• Excellent organizational skills and attention to detail.
• Ability to optimize search engine keyword searches.
• Proficient with Microsoft Office and similar related software.
• Strong analytical and problem-solving skills.
• Extensive knowledge of market research principles and techniques.
• Preferred knowledge of website analytics tools, search engine algorithms, and ranking factors.
• Preferred knowledge of website and graphic design.
Other – Assists in other areas as needed.